Home Fashion & Lifestyle Watch Madame Gandhi’s Female-Powered Music Video Celebrating Indian Fashion

Watch Madame Gandhi’s Female-Powered Music Video Celebrating Indian Fashion

Pairing Adidas sneakers with a traditional lehenga, Gandhi manages to live up to her signature hypebae-in-comfortwear image. After all fashion, for her, has always been a form of self-expression and she continues to use it to that end.

Like her, the cast of ten is filled with members who are secular, diverse and idiosyncratic. Amidst a group of queer, trans and gender non-conforming people is transgender radio jockey, Shanthi Muniswamy and Indian illustrator and activist, Priyanka Paul, who goes by the name Artwhoring.

“I wanted our cast to feel authentically part of our circle, rather than feeling tokenized. I wanted to bring in folks whose work I, or the rest of the team, already follow and are genuine fans of,” says Gandhi, an LGBTQIA+ supporter, who has been hosting discussions about gender liberation on her Instagram during Pride Month.

“Indrakshi Pattanaik, Kanika Karvinkop (of the Mumbai vintage store No Borders) and I wanted to style each girl in a way that celebrated the rich history of Indian fashion, while still ensuring their authentic identity,” says Gandhi, who has collaborated with 14 homegrown brands including NorBlackNorWhite, Rajesh Pratap Singh, Kanika Goyal, Kichu and James Ferreira. This is not the first time she has enlisted local brands. In 2017, Gandhi first partnered with athleisure brand, NorBlackNorWhite during her debut India tour, to raise awareness about rampant sexual assault against women in India and around the world. Once again, she revived her connections with the Delhi-based brand for a collection of T-shirts, jumpsuits and silk dresses that can be spotted in ‘Young Indian’, a song the Harvard graduate wrote critiquing the elite education system.

Sajna Sivan

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